What I want to do is to get orgs to agree to design the right thing. And that is a solution that we get from observing customers, knowing the business, understanding the technology. With this information we can identify the destination on the horizon. With the destination as the guide we can tack back and… Continue reading I am a big fan of the sailing metaphor when it comes to picking a point on the horizon, tacking towards it and then adjusting as you get closer and realize it is a rocky cliff and not a sandy beach.
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IxDA Boston event June 13th. The energy is back. People are psyched. Do not miss out. Featuring health centered design talk.
https://www.eventbrite.com/e/ixda-boston-re-launch-2019-tickets-62055227857
My job… Embedding customer obsession
The firm I work for, LeapFrog Systems, enables organizations to execute. We have teams that are embedded within customer organizations delivering at the product and executive levels. My expertise is getting organizations to embed design into their way of working. How do you get an organization to change to adapt to a more external driven… Continue reading My job… Embedding customer obsession
First big mistake when starting a new project… Lack of understanding and context
Many people want to start a new company or a new project because they have the next best idea, the next best technology, or a burning issue for themselves. What every entrepreneur and intrapreneur needs is an understanding of the paying customer. They need to understand the context of their problems. With this context they… Continue reading First big mistake when starting a new project… Lack of understanding and context
Endurance … A commitment to keep going
It is hard to keep the drum beat going. Sometimes the analogy is the drip drip of water. At least with water the drip drip is persistent because the source is still on. I am trying to use writing as a practice for endurance. It is a practice I am using to force myself to… Continue reading Endurance … A commitment to keep going