Interactions analysis is used to understand the strengths and constraints of your technology to meet the needs of the user to accomplish their work. I have worked for several companies that had old technologies and wanted to modernize. The question we considered; in moving from a native Windows application to a web-based trading application, what would the user gain or… Continue reading Analysis: Interactions
Tag: decision making
Paying More
Do people only pay more when the supply is low and the demand is high? Isn’t that what basic economics assumes? If you want to influence what people will pay review the series of experiments done in the Predictably Irrational chapter called “The Fallacy of Supply and Demand: Why the Price of Pearls – and… Continue reading Paying More
Making a Choice
Do you ever find that when you provide people a choice between 2 things that they always seem to pick the wrong one? If you want to influence what people select take the series of experiments done in the Predictably Irrational chapter called “The Truth about Relativity: Why Everything is Relative – Even When It… Continue reading Making a Choice