Where the business and users intersect, we find the business processes, the “workflows” of your customers.
Optimizing workflows yields improvements to their business processes, resulting in efficiency and the benefits that may come along with that such as improved customer service, faster turnarounds, and higher quality work.
Independent of the technology, analysis of the workflows of the users provides a solid understanding of the work patterns and needs of the users. Look at how your users perform their jobs. Design innovation should stem from those needs and not solely an evolution of current product features.
Understanding all the variations of user workflows and approaches to the business problem helps ground the solutions and frames your options. The analysis unearths inefficiencies and identifies places for improvement as we explore the solution space.
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