Design thinking is the business’ acknowledgement that the users’ experience matters.
- Take this time to show how having user empathy delivers more in tune solutions.
- Bring everyone along.
- Use the clear albeit rigid process.
- Get people to draw, not talk about solutions.
- Prototype immediately.
- User test.
- Do it rapidly to show results.
- Rinse and repeat.
Remember you are not trying to make everyone designers.
You are using everyone’s expertise to drive better solutions.