Yahoo is going through a process to find a new logo. In the first couple of days I was excited with the idea to show 30 different logos.
I am not impressed. It looks like someone is testing out their font set on the word processor. What I was expecting was some play with the logo. I was hoping for some interesting ideas. At this point, if I was Yahoo I would not be choosing any of these for the expense of the change.
What would I like to see?
- Change the logo everyday forever, not just for 30 days. This would show Yahoo as an ever changing, on top of it all company. This would allow them to demonstrate some interesting ideas.
Here are the first 28 Yahoo logos:
Day 28
Day 27
Day 26
Day 25
Day 24
Day 23
Day 22
Day 21
Day 20
Day 19
Day 18
Day 17
Day 16
Day 15
Day 14
Day 13
Day 12
Day 11
Day 10
Day 9
Day 8
Day 7
Day 6
Day 5
Day 4
Day 3
Day 2
Day 1
Maybe I am not good with change, but I prefer the original Yahoo logo to any of these. Why change it since it has been such an iconic brand? What are they looking to achieve?